# Who is the actress in the new aldi advert

> Who is in the Aldi advert? From Kevin the Carrot to Jim Broadbent's narration, we cover the faces and voices behind Aldi UK's famous campaigns.

**Published:** 2023-01-12
**Updated:** 2026-06-10
**Category:** ADVERT_PEOPLE
**Author:** Rafael Tuñón
**Canonical URL:** https://ukfile.co.uk/who-is-the-actress-in-the-new-aldi-advert/

## Article

## Who is in the Aldi advert?

Aldi's TV adverts have become some of the most talked-about on British television. Whether it's a heartwarming Christmas campaign or a fun seasonal spot, people regularly search to find out who is behind the voice, the characters, and the creative work. Here's what we know about the key names associated with Aldi UK's advertising.

## Kevin the Carrot: Aldi's Iconic Mascot

The biggest star of Aldi's advertising is not a human at all — it's **Kevin the Carrot**, the animated vegetable hero who has anchored Aldi's Christmas campaigns since 2016. Each year Kevin embarks on a new adventure, and the campaigns have become a genuine fixture of the British festive season.

## Who Narrates the Aldi Christmas Advert?

The narrator of Aldi's Kevin the Carrot Christmas adverts is **Jim Broadbent**, the much-loved British actor known for films including *Iris*, *Paddington 2*, and *Gangs of New York*. Broadbent has provided his warm, distinctive voice across multiple years of the Kevin the Carrot campaign. In the 2024 Christmas advert, he also appeared on screen, playing the role of Father Christmas alongside Kevin. You can read more about the 2024 campaign at [LBBOnline](https://lbbonline.com/news/jim-santa-broadbent-narrates-kevin-the-carrots-epic-christmas-tale-for-aldi).

## Who Creates the Aldi Adverts?

Aldi's UK advertising campaigns are created by **McCann UK** (also credited as McCann Manchester). The agency has been responsible for the Kevin the Carrot Christmas spots as well as other major campaigns, including Aldi's advertising around the Paris 2024 Olympics, which featured British athletes Helen Glover MBE, Max Whitlock OBE, Delicious Orie, and Oliver Lam-Watson alongside Kevin.

## Is There a Human Actor in the Aldi Adverts?

Aldi UK's most prominent recent campaigns have centred on Kevin the Carrot rather than a single human lead actor. While various performers and voiceover artists appear in individual Aldi spots throughout the year, there is no single recurring human "face" of the brand in the way there is with some other supermarket campaigns. Jim Broadbent's narration is the closest thing to a consistent human presence in the Christmas adverts.

If you're trying to identify someone you've spotted in a specific Aldi advert, the best place to check is [Aldi's official UK website](https://www.aldi.co.uk) or their official social media channels, where new campaigns are announced and credited.

## About Aldi's Advertising Approach

Aldi's UK campaigns are well regarded in the advertising industry for their blend of humour, heart, and strong storytelling. The Kevin the Carrot Christmas ads in particular have won numerous awards and consistently generate high public engagement. The campaigns are typically launched in autumn, with the Christmas advert premiering on ITV before being shared widely online.

For the latest on who appears in a current Aldi advert, check Aldi UK's [official newsroom](https://www.aldi.co.uk/newsroom) or industry sites such as [Campaign](https://www.campaignlive.co.uk) and [LBBOnline](https://lbbonline.com).