Advertising has become an integral part of our lives. It’s everywhere, from television to the internet. But who are the people behind the ads? This article seeks to answer the question: Who is in the latest Vodafone advert?
Vodafone is one of the world’s leading telecommunications companies. They are known for their distinctive campaigns and use of well-known faces to promote their products. In this article, we explore the people currently featured in Vodafone’s UK advertising and what those campaigns are about.
Vodafone’s Current Brand Ambassador: Roman Kemp
The face you will most often see in Vodafone’s UK adverts right now is Roman Kemp — British TV broadcaster, radio presenter, and podcast host. Roman has been Vodafone’s brand ambassador for several campaigns and has become closely associated with the brand’s “The Nation’s Network” creative platform.
Vodafone’s press releases describe Roman as someone who “excels at connecting with and speaking to the nation”, and his approachable, relatable personality is central to the tone of the ads. You may recognise him from his work on Capital FM and ITV, as well as his candid mental health advocacy.
The “Just Ask Once” Campaign (2025)
Vodafone launched a fully integrated campaign on 25 July 2025 featuring Roman Kemp to promote its new “Just Ask Once” customer service offering. The campaign demonstrates how customers can painlessly raise a query with Vodafone and get on with their day, while Vodafone handles the rest. It debuted with a TV ad and extended across cinema, YouTube, social, online, and retail.
A series of social-first short films — titled “Ball”, “Remote”, and “Lounger” — also star Roman Kemp alongside his dog, Miller, with Roman explaining the “Just Ask Once” service while playing with his dog.
You can see the official campaign details on the Vodafone newscentre.
The Christmas Campaign: Roman Kemp and Shirlie Kemp
Vodafone’s Christmas advertising has also featured Roman Kemp, this time alongside his mother, Shirlie Kemp — singer, author, and former member of pop duo Pepsi & Shirlie.
The Christmas 2025 campaign launched on 17 November with a social media series featuring Roman Kemp and his mum, Shirlie Kemp, followed by YouTube, TV, video on demand, and radio. Since 1984, Vodafone has helped the UK stay connected during one of the most meaningful times of the year.
The campaign also featured a bespoke four-part social content series fronted by Roman and his mum, Shirlie Kemp, that builds on the nostalgic sentiment of the TV ad. Uniting two generations, the series looks back at how phones have changed over the last 40 years, highlighting that despite advances in technology, the feeling of connecting with friends and family has remained the same.
From the very first mobile call to the world’s first text message — a simple “Merry Christmas” sent on 3 December 1992 — Vodafone has been at the heart of festive connection.
Full details are on the Vodafone newscentre Christmas page.
About the “The Nation’s Network” Campaign Platform
Both campaigns sit under Vodafone’s broader “The Nation’s Network” creative platform, which celebrates Vodafone’s long heritage in the UK and its role in keeping people connected. The platform has been running for several years and tends to focus on human stories and relatable, everyday moments rather than purely technical features.
The adverts highlight the power of mobile technology to bring people together — celebrating the connections that can be made across generations and communities. Roman Kemp’s involvement is a natural fit for this message, given his own public openness about the importance of staying connected with friends and family.
Vodafone’s adverts have consistently prioritised warmth and relatability, and the recent campaigns are no exception. Whether it’s the lighthearted “Just Ask Once” films or the nostalgic Christmas storytelling, the brand continues to put familiar, trustworthy faces at the heart of its advertising.
If you want to keep up with Vodafone’s latest campaigns, the Vodafone UK News Centre publishes press releases whenever a new advert launches.
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