Where is the land rover advert filmed

Ads are everywhere, and Land Rover commercials are no exception. They are typically visually striking productions that capture the brand’s identity through dramatic landscapes and challenging terrain. But where are they actually filmed?

This article looks at confirmed and well-documented filming locations used in Land Rover and Range Rover advertising over the years.

Where is the Land Rover advert filmed?

Land Rover has a long history of choosing locations that reflect the brand’s adventurous character. In the UK, areas such as the hills near Bovey Tracey in Devon and the wider expanse of Dartmoor National Park have featured in various campaigns over the years. The rugged moorland, rocky terrain and open rolling hillsides provide a natural backdrop for showcasing the vehicles’ off-road capability.

The adverts typically feature a range of vehicles from the Land Rover stable — including the Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar and the Defender — navigating varied terrain to demonstrate performance and versatility.

Key points:

• UK filming locations have included Devon moorland and the Scottish Highlands.
• Productions typically span several days and use a wide variety of camera angles to make the most of the landscape.
• International locations — from rocky coastlines to open plains — are also regularly used depending on the campaign.

Because Land Rover runs multiple campaigns across different markets, the specific filming location varies from advert to advert. If you have seen a particular spot in a recent commercial and want to identify it, the official Land Rover YouTube channel and the Land Rover Media Newsroom often publish behind-the-scenes content that names locations.

2024 Range Rover Sport Advert — Harewood House, West Yorkshire

The most recent high-profile Land Rover campaign to confirm its UK filming location is the 2024 Range Rover Sport advert, which was shot at Harewood House, the Grade II-listed country estate situated between Harrogate and Leeds in West Yorkshire.

The production was filmed over two days on the estate grounds and stars British actor Theo James — known for his roles in Netflix’s The Gentlemen and The White Lotus. The campaign was created to launch the Velocity Blue edition of the Range Rover Sport.

Highlights of the commercial include the Range Rover Sport navigating the estate’s iconic Victoria Terrace steps, manoeuvring around oversized chess pieces and abstract sculptures, and driving across Harewood’s varied terrain. A pair of curious alpacas make a brief appearance as well.

The choice of Harewood House was deliberate: the estate’s blend of formal heritage architecture and expansive natural grounds allowed the production to contrast Range Rover Sport’s refined luxury with its genuine off-road performance. You can find full campaign details on the Land Rover Media Newsroom.

Where Was the Range Rover Sport Ad Filmed?

As noted above, the 2024 Range Rover Sport campaign was filmed at Harewood House, West Yorkshire. Earlier Range Rover Sport commercials have also used the Scottish Highlands — with their mountains, lochs and open glens — as well as other locations across England and Scotland, making the most of dramatic natural scenery that reinforces the vehicle’s character.

Filming locations for individual adverts are not always officially announced, so if you are trying to identify a specific campaign, the Land Rover Media Newsroom and the brand’s official social media channels are the most reliable sources.

Land Rover’s Use of Iconic UK Locations

A consistent theme across Land Rover advertising is the use of recognisably British scenery. From Dartmoor and the Scottish Highlands to historic country estates, these locations serve to reinforce the brand’s British heritage while demonstrating capability in genuinely challenging environments.

Where international locations appear — desert plains, mountain passes or coastal roads — they are typically chosen to show a specific vehicle model performing in extreme conditions beyond what the UK landscape can offer.

Information in this article is based on confirmed production details from the Land Rover Media Newsroom and regional press coverage. For the latest campaign information, visit media.landrover.com.