Adverts are an integral part of our culture. They can be a source of entertainment, an inspiration or a reminder of what we should be buying.
One of the most popular advert campaigns is the one for Marks & Spencer. It has become renowned for its creative use of music, from classic pop tracks to timeless hits, to help sell everything from party dresses to party food.
But what is the music on the latest M&S adverts?
In this article, we round up the songs used in recent M&S campaigns and look at how they were chosen.
What Is the Music on the New M&S Advert (Spring 2026)?
The current Spring 2026 advert is the “Love That” campaign, starring Gillian Anderson as M&S first ever “Chief Compliments Officer” for the Spring 26 womenswear collection. It launched in March 2026 and was created by agency Mother. The soundtrack is “Oh Yeah” by Yello.
What Is the Music on the Latest M&S Adverts?
M&S regularly picks well-known songs to soundtrack its TV campaigns, and the choices tend to become talking points in their own right.
Christmas 2024 – Clothing & Home
The M&S Clothing & Home Christmas 2024 advert was set to the classic track “I Believe in Miracles” by The Jackson Sisters. The upbeat, feel-good song was a fitting backdrop for an ad that celebrated the magic and transformation of the Christmas season. You can read more about the campaign on the official M&S press release.
Christmas 2024 – M&S Food
The M&S Food Christmas 2024 campaign brought back the much-loved character of the Christmas Fairy, voiced by Dawn French, in a six-part series. A festive cameo from classical singer Katherine Jenkins also featured in the later episodes of the campaign.
Christmas 2025
For Christmas 2025, M&S took a different approach, releasing a three-part series of product-led ads. The first advert in the series featured “Rhythm is a Dancer” by SNAP!, with the remaining two ads in the series rolling out across November and December 2025.
Spring 2025 – Clothing & Home
The “Love That” Spring 2025 Clothing & Home campaign was soundtracked by “1 Thing”, the 2005 hit by American singer-songwriter Amerie.
Summer 2025 – Clothing
The “Summer Like You Mean It” Summer 2025 clothing campaign, created by agency Mother in June 2025, was soundtracked by “All The Small Things” by Blink-182.
M&S Food – Status Quo (January 2024)
Separate from the fashion adverts, M&S Food ran a value campaign in January 2024 that reworked Status Quo’s “Rockin’ All Over The World”. It marked one billion Remarksable value sales and promoted Dine In deals. This is a Food advert, not the 2026 fashion campaign, so do not confuse the two.
The response to recent M&S ad campaigns has generally been very positive, with viewers frequently taking to social media to identify the music and praise the choices for their energy and nostalgic appeal.
Marks and Spencer Advert Cast
The cast of M&S adverts changes from campaign to campaign. For the Christmas 2024 Clothing & Home ad, the star was Skylar Blue, a ten-year-old who had appeared on Britain’s Got Talent, alongside a wider ensemble cast. The ad was directed by Emmy-nominated director Elliot Power.
The M&S Food Christmas campaigns have featured Dawn French as the voice of the M&S Christmas Fairy across recent years, a recurring character that has become a familiar fixture of the festive season.
For the latest information on who appears in current M&S adverts, the M&S website and the M&S newsroom are the best places to check.
Who Sings the M&S Advert Song?
The answer changes with each campaign, because M&S typically licenses existing tracks rather than commissioning original recordings. Recent examples include:
- “Oh Yeah” – Yello (Spring 2026, Clothing / “Love That” with Gillian Anderson)
- “I Believe in Miracles” – The Jackson Sisters (Christmas 2024, Clothing & Home)
- “Rhythm is a Dancer” – SNAP! (Christmas 2025, Clothing & Home)
- “1 Thing” – Amerie (Spring 2025, Clothing & Home)
- “All The Small Things” – Blink-182 (Summer 2025, Clothing)
If you’ve heard a song on a recent M&S advert and want to identify it, sites such as TV Advert Songs and TV Ad Music maintain up-to-date listings of M&S ad music going back many years.
A Note on Older M&S Advert Songs
Over the years, M&S has used a wide range of artists and songs in its adverts. Paloma Faith’s “Lullaby” appeared in the M&S Christmas 2018 campaign, for example, and Holly Willoughby fronted several Clothing & Home campaigns. If you’re trying to track down a song from an older ad, the TV advert music databases linked above cover the archive going back to 2009.
Music is a key ingredient in M&S advertising. The right track can make an advert feel celebratory, nostalgic or joyful, and M&S has consistently used it to amplify the mood of its campaigns. Whether it is a classic soul number, a 1990s dance hit or a timeless pop song, the music chosen tends to stick in the memory long after the ad has finished.
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