What is the music from the lloyds bank advert

Welcome to this article about the music featured in Lloyds Bank adverts! This article looks at the songs used in Lloyds Bank’s TV campaigns, where they come from, and where you can find them.

So, let’s get started!

What is the Music From the Lloyds Bank Adverts?

Lloyds Bank has a long tradition of pairing its iconic black horse imagery with well-known, emotionally resonant tracks. Rather than commissioning a single jingle, the bank tends to licence popular songs that match the mood of each campaign — typically uplifting, anthemic, or quietly inspiring.

The bank’s ongoing “By Your Side” campaign, which launched in the early 2020s and has continued through to the mid-2020s, has featured several well-known tracks across different adverts:

• “Giant” by Calvin Harris & Rag’n’Bone Man — used in the campaign’s flagship launch advert, which saw Lloyds’ black horses venturing into the heart of daily British life. Calvin Harris is a Scottish DJ and record producer; Rag’n’Bone Man is the English singer-songwriter Rory Graham.
• “This Girl Is On Fire” by Alicia Keys — used in the “Smart Start” advert promoting Lloyds Bank’s account for 11–15 year olds. The ad follows a young girl growing in confidence alongside one of the iconic black horses.
• “Spectrum (Say My Name)” by Florence + The Machine — used in a later “By Your Side” advert featuring wild water swimming, from the album Ceremonials (2012).

For the most up-to-date list of songs used in current Lloyds Bank adverts, TV Advert Songs keeps a regularly updated archive of each spot, including song title, artist, and links to preview or purchase the track.

The “By Your Side” Campaign

Lloyds Bank’s “By Your Side” campaign represents the bank’s core brand positioning — emphasising its commitment to families, businesses, and communities across the UK. The adverts consistently feature the bank’s recognisable black horses alongside everyday people navigating moments of challenge or change.

The creative has been developed by the agency adam&eveDDB, with media handled by Zenith. The use of famous, emotionally charged songs is a deliberate part of the campaign’s strategy, helping to reinforce the themes of support, determination, and confidence that Lloyds Bank aims to convey.

Why Does Music Matter in Bank Adverts?

Music plays a central role in how viewers connect with advertising. A well-chosen track can communicate an emotion far more quickly than dialogue or voiceover, and can make an advert memorable long after it has aired.

For Lloyds Bank, the choice of music tends to reflect themes of resilience, optimism, and togetherness — values the brand wants to associate itself with. Licensing a recognisable song also brings an existing emotional association that audiences already have with that track, which can deepen the impact of the advert.

If you heard a song in a Lloyds Bank advert and want to identify it, services such as Shazam or the music recognition feature built into iOS and some Android devices can identify a track from just a few seconds of audio. TV Advert Songs is also a reliable reference specifically for UK television advertisements.