Who is in the Omaze advert? Cast explained

Are you curious about the company behind those eye-catching Omaze adverts? You’ve come to the right place. Below we cover who runs Omaze, how its prize draws work, whether real people actually win, and what you can do with a prize house if you’re lucky enough to get the keys.

Unveiling the Mystery: Who Owns Omaze and How It’s Changing Charitable Giving

Omaze is a for-profit company that partners with charities in fundraising prize draws. Entrants purchase entries or subscribe for a chance to win, with a portion of proceeds going to a nominated charity partner.

The company was founded in the United States in 2012 by Matt Pohlson and Ryan Cummins, with the goal of connecting everyday people with extraordinary prizes whilst raising money for good causes. Omaze UK Limited has operated as a separate UK entity since 2019 and is registered with the Fundraising Regulator.

In its early years Omaze was best known for celebrity-experience draws — offering fans the chance to meet well-known actors and musicians. From around 2020, Omaze UK pivoted its focus to its Million Pound House Draw, which has become its signature product in this country. The celebrity-experience model that featured prominently in earlier advertising is no longer the main offering in the UK.

Since 2012, Omaze has raised over $250 million for its charity partners globally, supporting causes ranging from cancer research to youth development.

Unlocking the Possibilities: Exploring What Happens If You Win an Omaze House

When you win an Omaze Million Pound House Draw, the prize is yours outright — Omaze presents winners with a mortgage-free property and typically a cash sum to assist with moving costs and any initial tax or legal expenses. What you do with it afterwards is entirely your own decision.

Is it legal to sell your Omaze prize house? Yes. Once a property has been legally transferred into your name, it is yours to keep, rent out, or sell, just as you would any other home you owned. You would need to follow the usual conveyancing and estate agent processes, and you should take independent legal and financial advice — particularly around any tax implications — before selling.

How do you go about selling? The process is the same as selling any other residential property in the UK. You would typically:

• Instruct a solicitor or conveyancer to handle the legal transfer.
• Appoint an estate agent experienced in the relevant local market (or a specialist in high-value properties if appropriate).
• Decide whether to sell on the open market, via private treaty, or at auction.

If you wish to support charity further after your win, that is of course your choice — but Omaze does not require winners to donate proceeds from any subsequent sale.

What about stamp duty and other costs? Omaze has historically handled stamp duty land tax on behalf of winners, but the precise terms vary by draw. Always read the official rules for the specific draw you enter, available at omaze.co.uk.

Unveiling the Truth: Does Anyone Really Win Omaze Draws?

This is one of the most common questions asked about Omaze — and the answer is yes. As of 2025, Omaze has awarded more than 40 homes valued at over £1 million each to UK winners, with an average property value of around £2.9 million. Winners have included ordinary members of the public from across the country.

Omaze publishes winner announcements on its website and social channels, and individual draws name their charity partners prominently — past partners have included the British Heart Foundation, The Royal Marsden Cancer Charity, and The King’s Trust, among others.

How does entering work? You purchase entries online at omaze.co.uk or request a free postal entry (no purchase necessary). Each draw has its own closing date, prize description, and nominated charity. Draws are open to UK residents aged 18 and over.

What if you don’t win? Your entry fee still contributes to the draw’s fundraising pot, a portion of which goes to the charity partner. Omaze guarantees a minimum donation to the charity regardless of total entries — the specific guaranteed amount is stated on each draw’s page.

If you have any questions about a specific draw, or want to check the terms before entering, the official rules for all current draws are published at omaze.co.uk/pages/official-rules-uk.

Always read the full terms and conditions before entering any prize draw. Free postal entry is available for every Omaze draw — see the relevant draw page for the address and closing date. This article is for information only and ukfile.co.uk is not affiliated with Omaze.