Is the dog in the flash advert a labradoodle

Is the dog in the Flash advert a Labradoodle? Adverts have become a part of our daily lives. We see them everywhere, from television and radio, to online and in print.

But what about the animals featured in them? In this article, we explore the question of whether the dog in P&G’s famous Flash cleaning advert is a Labradoodle — looking at the breed’s characteristics and how it appears on screen.

Let’s dive in!

Is the Dog in the Flash Advert a Labradoodle?

Yes — the dog in the Flash cleaning advert is widely identified as an Australian Labradoodle. Labradoodles are a crossbreed between a Labrador Retriever and a Poodle, and they often carry a mix of traits from both breeds: a curly or wavy coat, an intelligent nature, and a friendly, eager-to-please personality. The Flash dog’s distinctive fluffy white coat is a classic example of the breed’s appearance.

Labradoodles can vary quite widely in looks — some take more after the Labrador side, others more after the Poodle — but the white, curly-coated dog in the Flash ads is a strong visual match for an Australian Labradoodle, a specific multi-generation variety of the crossbreed.

Characteristics of a Labradoodle

Labradoodles may have a range of physical characteristics, including:

• Curly, wavy, or straight coat
• Longer muzzle
• Longer legs
• Round eyes
• Large ears

Personality Traits

Labradoodles typically have a warm, friendly personality. They are intelligent and eager to please, making them great family pets. They are also active and energetic, and need regular exercise and mental stimulation.

Is the Dog in the Flash Ad Real?

Yes, the dog in the Flash advert is a real animal, not a computer-generated image. The campaign — created by the advertising agency Leo Burnett — was shot with a live dog and uses editing to create the impression that the pooch is singing. The advert features the white Labradoodle wandering through a spotlessly clean house, puzzled that all the mud has disappeared, in a playful parody of the Queen song Flash.

The result is a charming and memorable piece of advertising that captures the dog’s natural energy and character — and it clearly struck a chord with UK audiences.

Who Created the Flash Advert?

The Flash cleaning advert was created for P&G by the agency Leo Burnett. It first launched in 2016 and went on to run in several versions, each built around the same white Australian Labradoodle and the parody of Queen’s Flash theme. After its launch, the campaign was reported to have boosted brand recognition significantly and is estimated to have reached the vast majority of the UK population — making the Flash dog one of the most recognisable canine faces in British advertising.

The advert was designed to promote the Flash range of multi-surface cleaning products and to appeal to a broad audience of homeowners. The choice of a lively, loveable Labradoodle was no accident — the breed’s combination of energy, charm, and good looks made it the ideal face for the campaign.

In summary, the dog in the Flash advert is indeed an Australian Labradoodle — a popular crossbreed known for its intelligence, loyalty, and friendly nature. Its fluffy white coat and playful energy make it instantly recognisable, and it has become one of the most iconic animals in UK television advertising.

Labradoodles are also often considered a good choice for allergy sufferers, as many individuals with dog allergies find them easier to live with than some other breeds — though no dog is truly hypoallergenic, and reactions can vary.

The use of a Labradoodle in the Flash campaign was a clever creative decision, and the dog’s appeal continues to spark curiosity among viewers — as the enduring popularity of this very question shows.